Word: leaner
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Dates: during 1980-1989
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...network can break even with such ratings, Murdoch says, partly because its operation is much leaner and more efficient. "The networks have overheads of the better part of a billion dollars. We have an overhead of 70 salaries," says network TV's newest mogul. Fox has devised other ways of helping the bottom line. Its shows, for instance, will include eight minutes of commercial time an hour, a minute more than on typical network counterparts. Ad time is selling briskly so far: 30-second spots originally priced at just over $30,000 are now going for about...
Just as the first members of the baby boom are settling into middle age, here comes the downsized baby bust -- and the scramble to adjust to an era of smaller, leaner and less in most aspects of American society. Baby busters are children born between 1965 and 1980, when the U.S. birthrate took a dive, thanks to the Pill, legalized abortion and shifts away from the traditional family. Result: total births in the U.S. dropped from 72.5 million during the postwar baby-boom years to 56.6 million in the bust generation. In 1975 the birthrate sank to 14.6 newborns...
...Tokyo, before and during the great U.S. auto crisis of the late '70s. But the moral that Halberstam, 52, draws from his story is intended to have wider significance. As a result of the failings of U.S. industry, he says, "life for most Americans (is) bound to become leaner. But in the middle of 1986 there seemed to be little awareness of this, let alone concern about...
Welcome to the '80s, the retro Time Warp that tosses all previous decades in a Cuisinart and purees them into The Latest Thing. We are the '30s gone hip, the '40s with leaner muscles, the '50s in Reeboks, the '60s with no sweat. And if movies are the gilded reflection of American popular culture, then a half-century of movies about teenagers traces a curious evolution of the adolescent spirit. The Andy Hardy series gave us romance without passion. The James Dean movies of the '50s offered passion without pleasure. In the "beach-party" pictures of the early '60s, teenagers...
...beef?" seems more appropriate now. The troubled meat industry, which has watched its market shrink as consumers turn toward lighter meals of fish and chicken, is experimenting with new breeds of beef-producing cattle that are considerably lower in fat and calories than the conventional product. These leaner beefs are beginning to find their way to market with names barely recognizable to most consumers. Nonetheless, Brae, zebu, beefalo and Chianina Lite will soon be tempting steak- and hamburger-loving Americans who want to get back to their old favorites. These meats have anywhere from 25% to 85% less...