Word: leathered
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Dates: during 1960-1969
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...earned $325 million last year on sales of $2.6 billion. Most important, Du Pont is so busy challenging the market with new products and ideas that the upward trend is almost certain to continue. Recently the company has: - > Invaded the $5 billion-a-year footwear business with Corfam, a leather substitute that looks, feels and "breathes" like leather and could cut into the natural leather market the way nylon slashed into silk...
Shoes for Orphans. Copeland has even higher hopes for Corfam. The product of 30 years of research and $30 million, it is different from any previous synthetic-the first leather substitute that is truly waterproof, shape-retaining, scuff-resistant, porous and long-lasting. Since leather is a remarkably complex material much like human skin, creating the substitute has taken longer and cost more than Du Pont expected when it set out on its search. Corfam is a complicated combination of several synthetics with seemingly opposite properties: tight on the outside, loose on the inside and porous throughout...
...scientists at Du Pont's Experimental Station first found a way to duplicate leather's "breathability" by impregnating plastic material with threadlike fibers-and then dissolving the fibers. Then, as is its habit, Du Pont generated an internal competition by pitting two of its departments against each other in a battle that raged for two years amid warlike secrecy. In 1955 the fabrics and finishes department devised a mixture of tough polyurethane and resilient polyester fibers that most suitably duplicated leather's qualities. Du Pont's top-strategy Executive Committee gave the go-ahead for what...
Predictably enough, Truman was vigorously booting General Douglas MacArthur all over the inside of the tube. At 80, Truman seemed somewhat short of breath, but what there was of it would have curled leather. "Some of them get the big head," he said, assessing the man he fired. "I was the commander in chief, and I had to make up my mind what I would do with an insubordinate general ... He was trying to get himself in good with one of the big parties of the government of the United States ... He didn't fool anybody. Least...
...hazy with the acrid aroma of burning incense. The three barefoot musicians sat cross-legged on an Oriental rug onstage. The audience at the University of Pennsylvania's Irvine Auditorium last week was equally exotic-a curious mingling of Indians in turbans or saris, bearded jazz musicians, leather-jacketed beatniks and college students. Racing his spidery fingers across the steel strings of his sitar, Ravi Shankar invoked a whining chorus of quavering, sensuous melodies in intricate interplay with the shifting, galloping cross-rhythms of the tablet (drums). Soaring above the metallic drone of an unfretted lute called a tamboura...