Word: leathering
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Dates: during 2000-2009
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Like the brands they celebrate, fashion parties cling to predictable formulas: a big-name DJ, a handful of A-list celebrities and the requisite industry insiders. But when the Italian leather-goods house Bottega Veneta held a dinner in Paris at the chic Relais Plaza restaurant in March, the mood was intentionally low-key and intimate...
Although the dinner was a celebration of Bottega Veneta's new Avenue Montaigne store--a place that Maier designed right down to the boulangerie-style window display of rows of woven-leather accessories--there were other reasons for a fête. In addition to new lines of fine jewelry and furniture, Maier opened 18 stores in 2005; 10 more will make their debut this year. He has transformed Bottega Veneta, which is on its way to an estimated $238 million in sales this year, into PPR's second most successful label after Gucci--even surpassing the iconic Yves Saint Laurent brand...
...sure needs a lot of cash. A typical bag--the popular woven Cabat tote, for example--rings in at more than $2,000 and can run as high as $75,000 if made in an exotic skin such as crocodile. The company's real signature--woven, or intrecciato, leather--was developed in 1966 when Bottega Veneta started as a family business in the Veneto region of Italy, an area known for soft leather and the craftsmen who know how to manipulate it. The big idea back then--and still today--was to use glove leather for bags, creating a soft...
...HARD IS IT TO PRODUCE AND MARKET AN ENTIRELY NON-LEATHER LINE OF ACCESSORIES? It's surprising to me that people cannot get their heads around a non-leather bag or shoe. They already exist out there, but unfortunately designers feel they have to slap a leather trim or sole on them. People need to start looking at the product, and if they like it, that's all that matters. If it has an ethical or ecological edge, that's a huge bonus. We address these questions in every other part of our lives except fashion. Mind-sets are changing...
YOUR PETA VIDEO IS HAUNTING. WHY AREN'T MORE PEOPLE CATCHING ON TO ANIMAL RIGHTS? I'm impressed that you watched it. I think people are afraid of the reality of how fur and leather get to us. For fashion they turn a blind eye to suffering. They need educating...