Word: leatherized
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...result of serendipity than science. Stuart Vevers, the young designer behind the suddenly hot British brand Mulberry, says creating an "It" bag is just dumb luck. He hit the jackpot three seasons ago when Kate Moss strolled through London carrying his Roxanne bag--a slouchy duffel in distressed leather. "I don't think you can create a hot handbag every season," says Vevers, who used to work at Vuitton. "You have to wait for your time...
Coach's best-selling bag today is the shoulder tote. Modeled after a Coach duffel from the 1960s, it draws on iconic Coach signatures like brass hardware and leather binding, and its appeal crosses over different age groups. Krakoff is hard at work, however, divining the must-have for next spring, a season that he thinks will be defined by a chic, more tailored look. Once Krakoff has started sketching, he and his production team begin reviewing last season's handbags. They look at what sold, which colors were popular in Los Angeles and New York City and which shapes...
They review colors (at this moment, black feels very new for bags) and look at details (braided trim, exaggerated hardware) and fashion trends that have migrated from clothing to accessories (pleating, distressed leather). "There's a lot of pleating in the market," says Krakoff. "It's a detail that evokes something a little sportier, kind of 1970s chic, but prettier." In other words, it's not sporty casual, which Krakoff says was so last season...
Right now Krakoff and his team are betting on a whole new idea that Coach will introduce next fall: the Legacy collection. It's a line of bags made out of burnished leather that ages as you wear it. Each bag carries some of Coach's trademarks--binding on the edges, signature turn-lock closures and striped silk linings...
...expensive for Coach's market, which is known as accessible luxury; designer bags run from $900 to $1,200. Krakoff asks for a less expensive version--$290 is the target price. "It's like a big puzzle," he says. "Every time you add a piece, it changes. A leather comes in at a higher price, so you have to lose a buckle." But when the price is right, the handbag will...