Word: leatherizing
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...Jerry Falwell stuffs a leather-bound "giant-print" Bible under an arm so he can pop a Rolaids into his mouth. He eats fatty food too often at the Backyard Grill in Lynchburg, Va., and he turned 66 last summer, but friends say he hasn't let up on his schedule. This morning he's speaking to 1,500 cheering students at Liberty University, the college he founded in 1971 that has become the largest evangelical college in the world. "Jesus is awesome!" they shout, many faces contorted with...
...Caterpillar boots, a Jack Daniels cap, Club Med shades, a Cadillac polo shirt and Marlboro jeans. He smells ruggedly of Chevrolet aftershave. He buys a set of Le Cordon Bleu cookware for his wife and a Jeep radio-CD player for himself. To pay, he flips opens his Harrods leather wallet and whips out a Jaguar Visa card. He's branded to the hilt, and the embodiment of European consumerism for the new millennium...
...Jaguar Collection and Calvin Klein that are sold in his store. "The American brands really have no assets apart from their names, which they put on other products and designs," he says. "I want to follow that example." This November, Harrods' lines of premium-priced fine jewelry, watches, fragrances, leather goods, foods and linens will be available to consumers. "There is unlimited value in the name Harrods," Al Fayed says. Harrods and Club Med have hired executives with American licensing experience to oversee their efforts...
...does McKinsey & Co. hold its sessions at the posh and staid Loeb House? Why does Proctor and Gamble give every attendee a faux leather binder with calculator inside...
...There are also a few good sex shops around town, if your God-given digits simply don't cut it. Tucked away in Central Square is Hubba Hubba--a decent little sex shop where the leather is abundant and the dildos come with a lifetime warranty. "Yeah, I masturbate," says one sophomore in Quincy House, "though I never thought about using a dildo--not that I opposed to it or anything." For those who might want to give it a try, a standard issue silicon dildo will run you about $35, the larger sizes or uniquely decorative pieces...