Word: leatherizing
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...hope to present the wearing of clothes as art," said Olch, who appeared at the interview wearing brown corduroy pants, a pinstriped button-down shirt, a brown wool sweater and brown leather lace-up boots. "[HFA] wants to forget the traditional magazine format and present a unique approach...
Yeah, sure--but wasn't it a wonderful life? It sure looks swell on TV. You'll see the infant Beatles in matching leather outfits (Lennon: "We looked like four Gene Vincents, or tried to"). Lennon talks of his love for Elvis--"a guy with long, greasy hair wigglin' his ass and singin' Hound Dog." Their long slog to the top (John and Paul met on July 6, 1957, so that by the time the Beatles hit the U.S. in 1964, their career together was already half over) gets a brisk treatment, lighting for but a moment on the specters...
Thanks to Miuccia, the Milan-based house of Prada has gone from being a staid leather-goods firm to just about the most prized name in the apparel business. There are no clearance sales of Prada clothes; they can be hard to find at full price. The firm, run by Miuccia and her entrepreneur husband Patrizio Bertelli, has been cautious about expansion, but in the next year new outlets will be popping up--Atlanta; Costa Mesa, California; and the Bal Harbour district of Miami. The house now receives the ultimate accolade: it is widely copied. Several outfits in Calvin Klein...
Following any first fashion success comes the inevitable: a second, cheaper line. Prada's is called Miu Miu. It costs less than half the regular line ($150 for a top to $750 for a leather jacket) and is aimed at a younger market. The clothes, which were shown this month in New York City, are raffish, designed for the young and slender. The designer treats them as a sort of private joke. "It's about the bad girls I knew at school, the ones I envied," she says. "It's about bad taste--which is part of life today...
...passed out leaflets on street corners and talked the night away in political cafes. All that changed when she was 28 and inherited the family firm. The itch to design and expand into women's clothing began almost at once. She met her husband when she stopped by his leather-goods display at a trade show and pointed out what was wrong with his merchandise. They now have two mischievous little sons ages...