Word: leathers
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Dates: during 1990-1999
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...brave new world of deregulation, airlines have foundered from a deadly mix of overexpansion and downward pressure on fares. Then there is Midwest Express Airlines, an upstart based in Milwaukee, Wis., that pampers customers with wide leather seats, free champagne and provisions that arrive on china--and thus far has a habit of pulling premium fares from passengers' pockets...
...marketing: customer-first service to business travelers from underserved locations in the Midwest, plus nonstop flights to major cities elsewhere. For both, customers pay extra to be pampered. Those premium fares in turn pump up Midwest's revenue per passenger mile, or yield. Midwest's 24 DC-9s feature leather seats set two by two with no center seats. Dealing with a third fewer seats than standard passenger planes have, flight staff can give more individual attention. Besides, says Bob Bell, president of the Greater Omaha Chamber of Commerce, "they have hot, freshly baked chocolate-chip cookies...
...first glance, Ashong appears to be a typical American college student. He wears a black leather jacket and chunky loafers. He loves rap and Prince and "In Living Color." He has pool parties each summer. His accent--long a's and clipped o's--is buried beneath student slang and an Afro-American inflection...
From sandals to boots, ALDO is the place for "fashion forward" leather footware and accessories. That includes wide soles for men and platforms for women. Headquartered in Montreal, ALDO opened its franchise in December on JFK St. Patrons have the option of supporting AIDS research by adding an AIDS pin to their shoe purchase...
...been stressful," Tarses acknowledged, scrunched into a leather chair behind the desk in her spartan temporary office at ABC headquarters in New York City. After a siege of near all-nighters to finalize the fall schedule, the fine-boned, soft-spoken programmer was clearly tired, not to say beleaguered. "I don't want to seem self-pitying. But it seems to me that rarely has a week gone by since I've taken the job that I haven't been attacked for one thing or another somewhere in the press. There are a lot of people bent on seeing...