Word: leblanc
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...spectacular, three-dimensional display in New York's Grand Central Station and sensational advertising gimmicks in other big cities proclaim the "merits" of the mixture, which consists of B vitamins, honey, iron, phosphorous and calcium, all shaken up in a 24-proof cocktail of ethyl alcohol.* Last November, LeBlanc began urging the nation's doctors to help him sell more Hadacol. "Dear Doctor," ran a learned-sounding circular letter from the makers of Hadacol, "In order that you may give consideration to Hadacol for its therapeutic effect . . . we suggest that you check and return the accompanying card...
Last week the American Medical Association's tough Bureau of Investigation cocked a stern eye at Senator LeBlanc and urged the profession to sign no Hadacol cards. "It is hoped," said the A.M.A., "that no doctor will be uncritical enough to join in the promotion of Hadacol. It is difficult to imagine how one could do himself or his profession greater harm from the standpoint of the abuse of the trust of a patient suffering from any condition. Hadacol is not a specific medication. It is not even a specific preventive measure...
Neither an M.D. nor a pharmacist, LeBlanc is plainly a go-getting businessman. He pushed Hadacol with a down-to-earth selling policy that included Hadacol radio programs featuring the Hadacol Boogie, a specially written hillbilly song, a fervent appeal to folks' fondness for patent medicines. Testimonials have poured in extolling the work of Hadacol on such ills as headaches, gas pains, ulcers, loss of weight, drowsiness. Samples...
...Strength. Last fall LeBlanc was selling only 150,000 bottles of Hadacol a month when the advertising began to take. Then there was a sudden shortage. Result: a black market in which Hadaco was bootlegged at $2 or more for the $1.25 bottle. After that the medicine enjoyed such a boom that last month around 2,000,000 bottles were sold...
Taking care not to arouse the Food & Drug Administration or the Federal Trade Commission, which have their own views about cure-all nostrums, LeBlanc merely describes Hadacol on the box as a "Dietary Supplement . . . formulated as an Aid to Nature in rebuilding the Pep, Strength and Energy of Buoyant Health when the System is deficient in the Vitamins and Minerals found in this Tonic . . ."In short: if its what you need, it's what you need. Besides which, the almost one ounce of ethyl alcohol in each bottle (about as much as comes in a double martini) gives...