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...young Californian named Carl Schmidt discovered the Fuerte in the patio of Señor Alejandro LeBlanc in Atlixco, Mexico. He sent a few buds back home, the middle classes of the U. S. began to hanker after avocados, and in 1934-35 there was a bumper crop of 20,000,000 pounds which brought in $600,000 to California avocado growers. But last year there was another Big Freeze, which went hard with avocados. Ordinarily, the avocado harvest lasts through the summer, but by last week this season's harvest was over...

Author: /time Magazine | Title: Business: The Sturdy Avocado | 4/11/1938 | See Source »

...with institutional advertising in good California fashion, 50 of them will start off on a 16-day pilgrimage promoted by the California Avocado Association, which carefully labels itself "a Cultural (non-marketing) Society." The pilgrims will go by train (price of upper berth: $205) to see Señor LeBlanc's parent avocado tree in Atlixco. There, on Easter, they will gather round the tree and listen to numerous complimentary speeches from U. S. Ambassador Josephus Daniels and Mexican dignitaries. They will present a gold medal to Señor LeBlanc, a gold medal to Mr. Schmidt...

Author: /time Magazine | Title: Business: The Sturdy Avocado | 4/11/1938 | See Source »

James Louis LeBlanc LeBaron...

Author: NO WRITER ATTRIBUTED | Title: First Senior Election Nominations | 2/10/1936 | See Source »

JOHNNY O. LEBLANC Xew Iberia...

Author: /time Magazine | Title: Letters, Oct. 14, 1935 | 10/14/1935 | See Source »

Times were economic and Priest Coughlin's economics were largely of the heart. He needed facts & figures. In Manhattan in 1932 he met George L. LeBlanc and Robert M. Harriss, unorthodox Wall Streeters who believed the Road to Recovery lay through the Vale of Dollar Devaluation and the Slough of Silver Remonetization. The Priest took them for his guides. Now facts & figures cascaded from his tongue in musical billions, and he had a creed: "There is enough of everything in this nation except money...

Author: /time Magazine | Title: National Affairs: POLITICAL PRIEST | 5/20/1935 | See Source »

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