Word: lebron
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...Fitzpatrick comes on to the field and dominates, like he had been doing all season long, Brenda and I are writing about LeBron and Carmelo this week because this isn’t even an issue...
With the help of big-name endorsements from NBA superstar LeBron James and celebrity choreographer Wade Robson, Alan Hall ’89 managed to steal the show at the MTV Video Music Awards—not with a song, but with a commercial for Juice Batteries...
...thought sports endorsements were getting out of hand in May when Nike recently signed Lebron James, 18, to a $90 million shoe deal before he played his first NBA game, brace yourself. A few days later, the company gave a $1 million contract to soccer prodigy Freddy Adu, 14. And rival shoemaker Reebok has signed its own precocious pitchman, Mark Walker, who is all of 3 years old. Reebok features Walker on its website, reebok.com where in a video clip he nails 18 straight shots into a basket set up in his family's garage. Jim Thompson, president...
...think it's going to be fifty-fifty." LEBRON JAMES, NBA No. 1 overall draft pick, when asked whether his primary allegiance would be to his new team, the Cleveland Cavaliers, or his sneaker company, Nike...
...obscene that Nike is willing to pay high school basketball player LeBron James $90 million to endorse its products [PEOPLE, June 2]. Nike would garner far more publicity if it spent that money supporting the performing arts. It would earn my respect for making responsible community-minded donations. I support companies that display common sense. Ninety million just to wear shoes? It chills me to the sole. DON E. JONES JR. Safety Harbor...