Word: lebronic
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High school senior Lebron James caused plenty of eyes to pop when the NBA's top draft prospect scored a reported $90 million seven-year deal with Nike even before playing one game as a pro. But James is not the only teen phenomenon to attract big corporate bucks. The same week Nike settled James' deal, the company reportedly paid $1 million to sign up Ghanaian-born soccer star Freddy Adu, who just turned 14. (Nike will not confirm exact figures.) He has been hailed as the next Renaldo--and maybe even Pele--but for now he's the rising...
...LEBRON: HE'S A SHOE...
...potential were money, LeBron James would be ... hey, wait a minute, potential is money, at least in the talent-famished world of the NBA, and James is filthy, stinking rich. At 18, without having played a second of pro ball, the 6-ft. 8-in. James just signed a seven-year endorsement deal with Nike for more than $90 million. He's getting paid for wearing shoes, people. Some of us do that for free. James is expected to be the No. 1 pick in the NBA draft on June 26, which means he will probably go to the Cleveland...
Bilas said that he was “personally disturbed” by his station’s coverage of LeBron James’ high school basketball games. James, a high school senior in Akron, Ohio, is widely regarded as a basketball prodigy...
...bright orange Spirits of St. Louis jersey (the basketball team folded in 1976) or Tampa Bay Buccaneers football star Warren Sapp in a Kelly green, early 1980s Philadelphia Eagles getup. (Sapp wore a series of M&N throwbacks--which retail for $250 to $470--throughout Super Bowl week.) Lebron James, the nation's top high school basketball player, got suspended in late January for accepting two throwbacks as gifts. Boosted by such celebrity consumers, sales for family-owned M&N have jumped from $2.8 million in 2000 to $25 million last year, amid an otherwise dismal market for apparel...