Word: led
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...remodeled to accommodate the 200 Magritte items on display: paintings, drawings, gouaches, posters, advertising art, letters, photographs, sculptures and films. It cost $10 million to build, most of that paid by Franco-Belgian energy giant GDF Suez, which is using the museum as a laboratory of green technologies like LED lights and climate-control systems...
Unlike Hergé, Magritte was a late bloomer. Born in 1898, his artistic talents initially led him into wallpaper design and advertising (a field in which Hergé briefly moonlighted too). It wasn't until 1945 that he was able to support himself solely though his art. But Magritte's advertising apprenticeship taught him about the efficiency of images, the shock value of a grotesque combination or a violent contradiction. And he delivered them prolifically, from a rainfall of men in bowler hats and portraits of eagles ossified into plants to his famous picture of a pipe, subtitled "Ceci...
...backpacks in public were more likely to go for the enviro backpacks, even though they weren't as nice as the luxury models. By contrast, those told to imagine buying in private tended to opt for the nongreen backpack that offered more features. "Status motives," the authors conclude, "led people to forgo luxury only when it could influence one's reputation...
Cohort studies have proved crucial in understanding non-communicable diseases in the US. A primary example of the public health impact of cohorts is knowledge about the heart-clogging effects of trans fat, something common in processed foods. Information gleaned in part from Harvard cohorts led to mandatory trans fat food labeling in 2006, and its subsequent ban from restaurants in New York City, Philadelphia, Boston, Cambridge and California...
...notion of charting military progress by counting enemy dead was championed by then Defense Secretary Robert McNamara, who believed in analyzing all sorts of data to determine how the war was going. The emphasis on those numbers led to some commanders' emphasizing killing over winning and to inflated body counts - which often included counting civilian casualties as enemy dead. "The Army's selection of the body count as its primary metric may not only have contributed to losing the war, but in the end it proved so morally corrosive that it led to a crisis of soul-searching...