Word: leder
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Dates: during 1960-1969
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...About six years ago we discovered that kids were listening to radio and adults were being driven away," says WOR's 36-year-old General Manager Robert Leder. As advertisers have discovered, WOR's adult listeners have more money to spend than the kids who walk around with transistors clipped to their ears, listening to the local version of their rival rock-'n'-roll competitors...