Word: lee
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Dates: during 1950-1959
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...profit as low as $25 per car. New sales gimmicks blossomed every day. Miami's Colonial Pontiac Agency offered a weeklong, all-expense-paid trip to Paris for every new-car buyer, had 20 takers in the first week. With each Studebaker sale Washington's Lee Butler gave out one share of Stude-baker-Packard stock, free gasoline for the first 1,000 miles. Los Angeles dealers brought in customers by offering a stripped-down model at rock-bottom price, threw in a radio for $1 extra, white sidewalls for a second $1, automatic drive for a third...
...That Kiss (Peggy Lee; Decca). The incomparable Peggy, in another of her very special arrangements. Kiss, an oldtime cutie-cute number, gets a Latin cha cha cha treatment and blossoms into sheer fantasy. "What is love but a helpin' of an angel cake," croons Peggy, and an insolent flute and a clanking rhythm section confirm the sentiment...
...Billy Graham arrived in Paris to begin a five-day evangelical crusade, a phalanx of welcomers broke through a line of gendarmes at the railway station, shouting "Beelee! Beelee! Beelee!" "Bee-lee? Who is this Beelee?" asked a harassed official. Said a bystander in surprise: "Why, monsieur, do you not know Beelee Graham, the American clairvoyant?" Thanks to a wave of advance publicity and hundreds of portrait posters pasted throughout Paris and the provinces, most Frenchmen thought they knew who Billy was. The fact that few precisely understood his religious role or the meaning of his evangelistic crusade...
Winners were also announced for the Clemens Herschel book awards ($30 for each recipient). They go to B. Lee Staggie, Jr. '55, William R. Samples 2G, Fredrick J. Burgess 1G, and Mark J. Beran 2G. All did "meritorious work in the field of practical hydraulics...
Schlesinger was professor of History at the University from 1924 to 1939 when he became Francis Lee Higginson Professor until his retirement last year. Schlesinger has been a visiting lecturer at the Universities of London. Leyden and Edinburgh. He has also written and edited numerous books on literature and history...