Word: leelacocca
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Dates: during 1964-1964
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Roomy & Racy. The most intriguing news was made by a new type of U.S. sports car that is inexpensive, roomy and racy. Confirming what everyone had expected, Ford Division Boss Leelacocca announced that Ford's River Rouge assembly plant in Dearborn would be shut down at week's end un til early March to change over to production of Ford's Mustang (TIME, June 14), scheduled to go on sale in mid-April. Available as hardtop or convertible, the Mustang is aimed at those who like the sports-car look but cannot afford Thunderbirds or Rivieras...
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