Word: lefcourt
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Dates: during 1990-1999
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...Formula," an exhibition of New York-based artists rounded up by one of Oni's original founders, Cheyney Thompson, who migrated there recently. Thompson's "1839," a series of acrylic paintings of woodbeam-and-brick cross-sections on transparent organza, exposes infrastructural delicacy. Also with Nathan Carter, Daniel Lefcourt, Tim Seiber and Bettina Sellman, whose installation, "the absence of dreaming," encases mute forms in satin...
They skipped spring break--and most of their classes--to finish their plan. In May 1998 they secured VC funding. The next month, they quit Stanford. "It wasn't a hard decision," says Lefcourt, sitting in the company's office, which is luxurious by start-up standards. "The things I was trying to get out of business school I'm getting right here...
...members of the dot.com generation barely shrugged. For many of them, the boss already is a woman. The boom in e-commerce--and the relative unimportance of engineering expertise, where men have ruled--has produced dozens of young entrepreneurs like Della & James' founders, Jessica DiLullo Herrin and Jenny Lefcourt: business-savvy women running Internet companies that cater mainly to women, peddling everything from wedding gifts to cosmetics to knitting. "Women are looking for more than a search engine," says Herrin. "They want the shopping experience on the Web. And if you're going to sell to women...
...sizable second round of venture capital, Della & James (from O. Henry's The Gift of the Magi) has become an object of both envy and contempt among other start-ups. ("You can't even call them a start-up anymore," grumbles a friend and fellow entrepreneur.) Herrin, 26, and Lefcourt, 30, come off as the girls who were too smart to talk to you in high school. Herrin had an outline for her wedding-registry business even before she entered Stanford in the fall of 1997. "I wanted to do something entrepreneurial," she says. "The M.B.A. wasn...
...Lefcourt and Herrin are poster girls for the Valley's new emphasis on business creativity. "I've never been conscious of being a woman in doing this," says Herrin. But there are still moments when it confronts them. When she walked into a meeting with Kleiner Perkins, Lefcourt "looked around and thought, 'This room is huge and filled with men.' It occurred to me then that I must be a woman." And yet their pitch was convincing precisely because they could explain the nuances of wedding registries to highly credulous men. "We had an instinctive understanding of something they didn...