Word: lefton
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...Sarah Lefton began her career as head of the hip micro clothing line Jewish Fashion Conspiracy "as a joke, really." Her day job as the marketing director of a summer camp in Yosemite National Park provided the inspiration. She made up a few T shirts bearing the slogan YO SEMITE for her own amusement, and, she says, "I kept getting stopped in the street." Within two days she had taken orders for 36 shirts, and a new career was born...
...Lefton, 30, had unwittingly tapped into two burgeoning trends. Micro fashion lines, like Lefton's, are sprouting up all over as more and more young designers turn to the Web to showcase their wares while they wait to break into the big stores. They need only a website and the ability to design (or silk-screen). "My 'store' is literally under my desk," says Lefton, who is just starting to approach shops about carrying her goods...
...also contributed to a fashion trend: conversation-provoking T shirts, hats and even underwear emblazoned with expressions of secular Jewish pride. At jewishfashion conspiracy.com you can find Lefton's pro-Semitic shirts. Jewlo.com showcases Julia Lowenstein's Hebraic spin on J. Lo, and at jewishjeans.com there are no jeans yet, but there are 21 styles of T shirts with slogans like NICE JEWISH GIRL. The new designers join the popular-clothing company Jewcy in celebrating "kosher-style fabulosity...
LOST-An overcoat, which was lefton the steps of Matthews, when the class of '86 was photographed. Please leave word with janitor of Weld...
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