Word: legendizes
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...point out and celebrate their Viking lineage. On the last Tuesday of every January, the famous Up Helly Aa Viking fire festival takes place. Teams of torch-bearing men in Viking outfits parade through the streets of Lerwick, then make their rounds to various sites to perform skits. Legend has it the pagan event used to mark the end of Yuletide and was meant to conjure the sun to appear after the long, dark winter...
...every irresistible force, there's an immovable object. Dell may be about to bump up against his: Beijing-based Legend Computer. Legend is the runaway PC leader in China, a country that represents one of the planet's last great I.T. sales opportunities. Despite relatively low penetration rates, China's $10 billion computer market is already the third largest in the world; within a few years it is expected to move past Japan and become second only to the U.S. For computer companies, success on the mainland is becoming increasingly crucial as markets in developed countries reach saturation. Last year...
...Dell Computer is to buck the trend and continue to record its accustomed average annual revenue growth of 33%, it must in the future wrest market share away from Legend. That won't be easy. About one out of every three PCs sold on the mainland carries the Legend brand. "Legend has such a dominating presence in China, across all [market] segments," says Rajnish Arora, a server analyst for tech-consultancy IDC. "They aren't going to give it up easily." Kirk Yang, a Credit Suisse First Boston analyst, says, "Legend has a great brand name in China...
...share has grown from near zero in 1998 to 4.4%. That may not sound impressive, but Dell has eclipsed Compaq and is pressing IBM for the top foreign-brand position. In the lucrative segment for corporate server computers, Dell has risen to fifth spot with an 11% share, behind Legend, IBM, Compaq and Hewlett-Packard. "Everyone always predicts our failure," says Richard Ward, Dell's vice president of China, "and everywhere we go we keep proving them wrong...
...Dell's ability to undercut the competition's prices without sacrificing profit. By making machines only after receiving an order, Dell can keep inventory low and turn it over quickly. That reduces overhead and the risk of getting caught with unsold, out-of-date models. Conventional manufacturers, including Legend, build machines according to forecasts of market demand. If predictions are wrong, a lot of unsold hard-ware can pile up in the supply chain...