Word: legendizes
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...aerobics for it; Angelina Jolie buffed up for Tomb Raider with it. The newly clean Charlie Sheen used yoga and dieting to shed 14 kg. Add at least two Sex in the City vamps, Sarah Jessica Parker and Kristin Davis. All three Dixie Chicks. Sports stars from basketball legend Kareem Abdul-Jabbar to Yankee pitcher Orlando (El Duque) Hernandez are devotees. And speaking of athletes, who showed up recently at Turlington's lower Manhattan haunt, the Jivamukti Yoga Center? Monica Lewinsky...
Therein lies a tale that is legend to those who watched it unfold. On April 12, 1964, George W. Bush, in an appearance before the school assembly, staged a campy takeover of the school's intramural stickball league, declaring himself high commissioner and installing various classmates as flunkies. He went on to outline the rules, the schedule and the venues (wryly named after various parts of the female anatomy) and, according to Bannon, concluded his speech with a pledge to issue membership cards that, he assured his deeply amused audience, could double as fake IDs. True to his word, soon...
...flew to Beijing for the announcement, stressed in a press conference that the company's commitment to editorial independence applies "to the journalistic enterprises within our company from TIME magazine to CNN," while AOL's communications service "respects the cultures and the different regulations in each country." A Legend executive notes cheerfully that AOL's filtering software, used in the U.S. by parents to keeps kids from accessing pornography, will be useful for keeping out "the political things...
...Despite the culture clash, the partners hammered out the basic framework for the venture at their first formal meeting, a whirlwind visit by Legend's top executives to AOL's Dulles, Virginia headquarters in June 2000. They decided almost immediately that it would be an equal partnership, according to Legend CEO Yang Yuanqing. (To comply with current China law, Legend will have a 51% stake.) The partners also quickly agreed on a business model that would combine Legend's hardware and AOL's Internet services. "There were problems throughout the negotiations," concedes Yang. "But from the beginning, both sides...
...deal ratchets up the pressure for China's struggling former Internet darlings such as Sohu, Netease and Sina to find powerful foreign partners of their own. Even as they cope with serious internal troubles, executives from Sina and Netease shared a table at the AOL-Legend celebratory banquet in Beijing, which struck some as a symbolic wake for China's early homegrown Internet businesses. Now all will be watching to see if this new venture can figure out what those ventures never could: how to make money...