Word: legendizes
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...sure, attendance and TV ratings could tank after the novelty of the first few games. Sneaker companies are already pulling back on player endorsements. Laker legend Magic Johnson believes the style of play and the marketing have to change. The NBA game, which used to be speed and motion, has gone flat for most teams. The league has promoted superstars, not teams, and the play reflects it. "Magic vs. [Larry] Bird was big," Johnson told TIME. "But it became so much bigger because it was the Lakers and the Celtics. I'm hoping we can get back to that...
Rettig's coach, Tommy Rawson, 90, a legend in Harvard boxing, said Rettig fought like a champion in the final round...
King Hussein's survival in power for 47 years was the stuff of legend. He foiled scores of coup plots and assassination attempts, prevailed in a civil war and nurtured his impoverished fledgling country into a key regional player despite being surrounded by hostile neighbors. In the end, cancer was the only thing his legendary courage, charisma and political skill were unable to overcome...
...Sundance "It Girl" phenomenon started back in 1989 with sex, lies, and videotape's Andie MacDowell, a model whose only previous major role had been as Jane in Greystoke: The Legend of Tarzan. Feisty Parker Posey had been banging around no-budget films for years until the 1997 festival hits Party Girl and The House of Yes gave her enough cachet to play Tom Hanks' girlfriend in You've Got Mail. And Christina Ricci, a former child actress best known as the Addams Family's creepy daughter Wednesday, broke into the big time last year with tarty, career-shaking turns...
...million Revenues during the same period for Nintendo's The Legend of Zelda--the first time a top-grossing video game has outearned a top-grossing film