Word: legendizes
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Dylan's May 17, 1966 performance in England was not made a "legend" by his work alone. The tapes were supposedly purposely mislabeled as Dylan's final 1966 performance in Royal Albert Hall (it was actually recorded in Manchester, England). The reasons for its misidentification are the subject of much speculation--could it possibly have been to build up the myth even more? At the end of July that year, Dylan was thrown from his motorcycle, breaking his neck and going into total seclusion until November 1967. He returned with a haircut and a beard, releasing the calm...
When he co-founded Standard in 1870, the oil fields of western Pennsylvania--the heart of the new industry--were in a chaotic state as gluts dragged down prices below production costs. Rockefeller then began to employ the tactics that made him a legend. Imposing his own granite discipline on the industry, he bought up rivals, modernized plants and organized the oil industry on an enduring basis...
...fishing for projects. Around 1947 he landed a whopper: construction of what was then the world's longest oil pipeline (1,068 miles), across Saudi Arabia. That was an early step in the building of a powerful economy as well as a fruitful relationship with Saudi kings. According to legend, on one trip to the kingdom Bechtel noticed the flames of natural gas being burned off at wellheads as he flew over. Surely, he thought, the wasted energy could be put to some use. In 1973 he presented a plan to King Faisal, an old acquaintance...
Countries other than America have also grown superb business leaders. One legend in Japan is Konosuke Matsushita, whose company includes Panasonic and other well-known brands. Witnessing his father's bankruptcy as a small child prompted Matsushita to develop new values of how an enterprise ought to be run. Like Sam Walton, he paid attention to the consumer and sought ways to increase demand and reduce prices. He forced the competition to embrace this concept, making the market grow while creating more profit. He also showed that human well-being and making money are not inconsistent. In downturns he found...
...producer David Merrick, whose Broadway show The Matchmaker needed a little extra coverage, he dressed an orangutan in a chauffeur's suit and set the creature at the wheel of a specially rigged taxi. With Moran steering from the back, the two set off down Broadway with the legend I'M ON MY WAY TO THE MATCHMAKER! blazoned on the car. There was a traffic accident--and incalculable publicity...