Word: legendizes
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Vodka's origins are murky, but the favored legend traces its arrival in the country to Genoese merchants who traveled to Moscow in the 14th century and met with Prince Dmitry Ivanovich. Monks in the Kremlin's Chudov Monastery began distilling the first Russian spirits some time in the 15th century. Ivan the Terrible served vodka to his oprichniki - the special police force that carried out his violent and, well, terrible orders. To facilitate their drunken revelry, Ivan opened kabaks, or taverns, that served vodka and other alcohol (no food). By 1648, with Russians developing a strong taste for drink...
...aficionados of auto-racing and high-performance sports cars, Gordon Murray is a legend. He's designed championship-winning Formula One cars, as well as two iconic, drop-dead-beautiful sports cars: the McLaren F1, one of the fastest road cars ever made, and the Mercedes SLR McLaren. These cars were, of course, built for speed and power; fuel economy wasn't even an afterthought. So it's somewhat surprising that the 63-year-old South African engineer is now more interested in cleaning up the planet by reducing carbon emissions than cleaning up at a Grand Prix finish line...
...pole and parade it through town. Also known as Wren Day, the tradition supposedly dates to 1601, to the Battle of Kinsale, in which the Irish tried to sneak up on the English invaders but were betrayed by the song of an overly vocal wren - although this legend's veracity is also highly debated. Years ago, a live wren was hunted and killed for the parade, but modern sentiments deemed it too gruesome...
...until the season opens in Bahrain, Formula One fans will only have one thing on their minds - the return of a legend to the sport and the prospect of seeing him on the podium again one day, spraying champagne with unbridled...
...billion Indian whiskey market. Coleman is hoping to change that. In October, his trade group organized a three-city tour of India to introduce Indian consumers to the pleasures of bourbon, rye and other American whiskeys. At the New Delhi event, the New York City bar legend Toby Cecchini, who is credited with inventing the Cosmopolitan, mixed classic cocktails and some with an Indian twist, like whiskey sours spiked with ginger, for bar managers and bartenders from the city's top hotels and restaurants. "The Manhattans are awesome," said one attendee. (Read Indian business news here...