Word: legendizing
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Dates: during 2000-2009
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Kennedy's bad back was harder to deny, especially after near-fatal back surgery in 1954, when he was a Senator too much in the public eye to disappear for the eight months he needed to recover. But the back was absorbed into his legend, laid to football injuries and his indisputable heroism during World War II, explanations that merely buffed the chrome of J.F.K.'s image...
...probably never met Myrtle Potter, but you may have taken some of the medicines she has marketed. At Merck in the early 1990s, her name became legend when she took charge of a struggling ulcer remedy called Prilosec and transformed it into a worldwide best seller. At Bristol-Myers Squibb in the late '90s, she worked the same magic on billion-dollar brands like Pravachol (for high cholesterol) and Glucophage (for diabetes). Today Potter, 44, is the COO of the world's No. 2 biotech firm, Genentech, where she's working to bring 20 drugs to market over the next...
...shorts and a malevolent grin. Still, as much as he's enjoying himself, "I don't want to be fighting 10 years from now," he says. "I don't want to be 48 and still in the ring like George Foreman." Klitschko cites Max Schmeling, the 1930s German boxing legend who retired at 33 and set up a Coca-Cola franchise in Hamburg after the war, as an inspiration. Klitschko is considering going into business or politics after his fighting career, and doesn't rule out returning to Ukraine to forge a career in government. With his present fame...
...relatively unsung American shad, is a large and feisty fish found mostly in rivers in the northeastern U.S. It is the shad's misfortune to be excessively tasty--its scientific name is Alosa sapidissima, the latter word meaning "most savory." It is also notoriously bony: a Native American legend has the shad being created from a porcupine turned inside...
...that innovation is: pen and virtual paper. At least, that's the new technology the industry is flogging, as embodied in a slew of tablet PCs hitting the market this month. More than 20 manufacturers, including Fujitsu, Compaq and Legend, have joined in a Microsoft-led initiative to produce laptop computers that double as legal pads. What distinguishes tablet PCs from conventional portables is their ability to capture a user's handwriting - either as an exact digital copy, complete with bad penmanship and doodles, or by converting notes into digital text...