Word: legendizing
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...over the Tigers (4-1-1 overall, 3-0 Ivy), who are currently on a three-game winning streak, the Crimson (2-4 overall, 2-1 Ivy) could instantly become an Ivy contender and give Coach Joe Restic his 100th career victory. To paraphrase another Harvard coaching legend, Bill Cleary, you don't have to be an Einstein to figure this...
Sometimes a legend can make a difference...
...rural culture was never as kindly and not always as pleasant as legend would have it. But necessity forced a concern for family and community and an interdependence that as often as not subdued meanness and selfishness. A certain virtue and hope were required for survival...
...dusted off an old clinker called Smile and Show Your Dimple, put a new bonnet on it and called it Easter Parade. Two years later, it was on to Hollywood, where Berlin wrote many of the tunes that sent % Fred Astaire and Ginger Rogers flying into celluloid legend. Back on Broadway in 1946, he achieved his greatest success with Annie Get Your Gun, which gave showfolk their brassy anthem, There's No Business Like Show Business...
...local competition. Japan Tobacco, a former state-run monopoly that is being privatized, is already learning the marketing ways of the Marlboro man and the Virginia Slims woman. To attract younger customers, the company introduced a brand of cigarettes known as Dean, playing off the popularity of Hollywood legend James Dean. Since antismoking campaigns are only beginning to build in most Asian countries, the region's cigarette-marketing wars are likely to produce plenty of smoke and profits for several years to come...