Word: legendizing
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...national prominence made him a natural choice for the Olympic-flame spot - a free three-minute commercial that has passed into ambush-marketing legend. But in assessing his company's handling of Olympics opportunities it would be unfair to focus on that piece of good fortune alone. The truth is, his team began planning well in advance (662 days, by the count of CEO Zhang Zhiyong), focusing on bang-for-buck sponsorship choices. Knowing, for instance, that the U.S. Dream Team would wind up in the basketball finals, but that its NBA-star-packed roster would be too pricey...
...Legend has it that as a 12-year-old in St. Louis, Mo., Grayson, born Zelma Kathryn Hedrick, was discovered singing on the empty stage of the local opera house. Ripening into a petite, shapely teen with raven hair framing a Kabuki-pale face, she made her film debut as Mickey Rooney date bait in Andy Hardy's Private Secretary and was a star in Thousands Cheer, with Gene Kelly, and Anchors Aweigh, with Kelly and Frank Sinatra. She had the lead in MGM's 1951 remake of Show Boat and sealed her stardom with the role of Lilli...
...notepad. His partner Chuck discounts the testimony, saying, "How're you gonna believe a crazy guy?" But Chuck too is under Teddy's suspicion; they'd never met before getting on the island ferry, where Chuck greeted him with a cheerful "Teddy Daniels, the man, the legend." Is Chuck a man or a myth, an ally or a red herring? (See the top 10 movie performances...
...malfunctioning ice machines, seems silly. We'll remember the likes of Joannie Rochette, the Canadian figure skater who displayed genuine bravery while toe-looping and triple-axling two days after her mother died of a massive heart attack. We'll also feel for Sven Kramer, the Dutch speed skating legend who lost the tortuous 10,000-meter race because he illegally switched lanes, which is like an innocent man going to jail on the smallest technicality. (See pictures of the opening ceremonies...
...competing in her fourth Olympic Winter Games at the age of 30, Jennifer L. Botterill ’02-’03 will forever be a legend of the women’s ice hockey program at Harvard—although her chance at a fourth medal is only one among many impressive career accomplishments...