Word: legging
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Dates: during 1990-1999
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...high school's football team currently practices on the Cambridge Common, which one community member described as "a broken leg waiting to happen...
Levi's, which has stayed true-blue to its denim, has been slow to move on fashion trends like the currently favored wide-leg pants. "It's a fair assessment to say we were behind in fashion," says Gordon Shank, president of Levi Strauss, the Americas. "Levi's strength is that it is never the most fashionable but the most relevant." But that has cost the company. Levi Strauss's U.S. sales last year hit $4.3 billion, but fierce competition and a leveling off of demand forced it to announce last week a round of belt-tightening measures. The company...
...Molvena, Italy, has flogged its $99 jeans with imagery of naked blow-up dolls sitting at a board meeting with an obese ceo. Its U.S. sales have grown from $2 million to $23 million in four years. JNCO, of Los Angeles, considered the progenitor of today's wide-leg craze, has taken off from the backsides of skateboarders to the broader jean community. The company, with industry estimated sales of more than $40 million, has led the industry with styles such as suede chaps and huge hem widths. "When the rest of the industry comes in, we're already into...
...Levi's is in the midst of "assessing every aspect of market mix to protect and maintain leadership," including its once vaunted advertising, according to Shank. Next fall it will launch Red Line, a blend of traditional- and contemporary-style jeans. Says Shank: "Anybody can bring out a wide-leg jean. Only we can bring the individuality of our brand." Levi's had better start stitching soon...
...through models changing on runways, women with giant zippers on their heads, Ivanka Trump with a wedgie you wouldn't believe--and darnit if the funniest shot wasn't of BILL BLASS. Maybe it was the one collar popping out of his jacket, or the way his right pant leg looked as if it had a cyclist's clip on it. But probably it was his tie, which stopped right below his chest. The disheveled-genius look is one thing, but Dilbert just doesn't work on a runway...