Word: leggo
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...only needed one ingredient: milk. When demand spread beyond their hometown of San Jose, Calif., Frank invented a carousel-like contraption that could churn out thousands of waffles in an hour, which could then be frozen and shipped. Kellogg bought the company in 1970 and introduced the catchy slogan "Leggo My Eggo" in 1972 - the same year a coach at the University of Oregon revolutionized athletic shoes by using a waffle iron to create better traction on the rubber soles of his sneakers...
Where will it end? Will we soon get "Lola (Likes Pepsi-Cola)," "Who'll Unstop the Drain," "Goodnight Sweetheartburn Goodnight", or as Saturday Night Live has suggested "Hey Hey You You (Leggo My Eggo...
...look like ours, fundamentally has nothing to do with ours. Why, one wonders is Bladkov's Cement--the quintessential work of socialist realism (which contains such gastronomical metaphors as: "The sea was like boiling milk")--taken more seriously than a bunch of grabby kids having breakfast and scteasming "Leggo my Eggo" from the television? It's the same sort of fanciful persiflage...
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