Word: lego
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Dates: during 1980-1989
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...Harvard students like to beat Brown because Brown thinks it's as good, Princeton because Princeton acts like it's better, and Yale because that snotty kid down the street who always had scotch tape holding his big, black glasses together and built go-carts out of lego in third grade goes there. And only for Yale--if then--does Harvard go bonkers...
Kilbourne admitted that some non-stereotypical advertising does exist, citing a commercial portraying a girl holding a completed LEGO airplane. She warned, however, that people must fight destructive advertising by joining feminist groups and other organizations opposed to harmful stereotypes...