Word: lego
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...will need a division of G.I. Joes to hold their ground. When asked what they want for Christmas, most children will parrot the names of popular toys. Jennifer Been, 7, of Dallas advises that she wants a Cabbage Patch Kid, a Cabbage Patch stroller, a Fisher-Price camera and Lego building blocks. Says she: "Almost every girl in the second grade has a Cabbage Patch...
...Monaco. The Monaco digs are hypermodern, done predominantly in the bright style of the innovative designers known as the Memphis group. The setting, like Lagerfeld's fashion, is both nervy and funny: a silk-cushioned "conversation pit" shaped like a boxing ring, an etagere that looks like a Lego construct built by an LSD casualty. The Paris house is heavily antiqued. "The most perfect moment in France for me was the 18th century," Lagerfeld says. Over in Brittany he has imported fountains, even torn down stands of trees, to restore the house to its original glory. "Anybody...
...downtown Miami; a bank in Peru; a shopping center near Dallas; high-rise buildings for San Antonio and Manhattan; and several town-house clusters in Houston. One completed ten-unit group of the Houston town houses looks, characteristically, like something put together by a gifted child with an oversize Lego toy set: white triangular roofs, extruding yellow strips and even more extruding blue boxes. The houses are designed to provide young urban professional tenants with a sense of efficiency and space on minimal, close-to-downtown lots, and at a reasonable cost. The typical unit contains a garage, a foyer...
...business but not pushing really hard." Yansouni has tried to eliminate product overlaps and jazz up the company's stodgy image. He hired the J. Walter Thompson advertising agency, gave larger profit margins to dealers, and recruited six marketing executives from companies like General Foods and Lego, a toymaker...
After all, there was Lego's "Fabuland" to play with. The company that once brought children a challenging construction toy now markets sets "with special large components for fast and easy construction." And most of the pieces are too big to put in your mouth...