Word: legoland
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Dates: during 2000-2009
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...according to plan, the mall could spice up the shopping experience, which would be a welcome change in this depressed retail environment. For example, a huge video screen in the sports area will broadcast games, which could draw shopping-averse men to the mall. The Children's Science Center, Legoland Discovery Center and Wannado City - where kids can hold "jobs" as firefighters, cops and other professionals - may give families incentive to leave the house, head for the mall and maybe buy a shirt or two while they're there...
...Over the years, the Lego group has built up the brand. It developed the larger Duplo series in the 1960s for younger children who had trouble handling the original tiny Lego bricks (Duplo is still going strong too). In 1968, the company opened its first Legoland theme parks, near its Billund birthplace. Parks in Windsor, England, Carlsbad, California and Günzburg, Germany followed, each using around 50 million bricks to create replicas of monuments and landmarks such as the Eiffel Tower, Mount Rushmore, and the Sydney Opera House. Each park receives around 1.4 million visitors per year...
...recent years, a series of brutal job cuts, asset sales and cost-cutting measures have pruned the company down. Staff numbers have fallen from 6,000 in 2004 to some 4,500 today. The Legoland parks were sold in 2005 to Merlin Entertainments, part of the Blackstone private equity group, which owns Madame Tussauds and Sea Life. And critically, distribution, packaging and production has been outsourced to Eastern Europe and Mexico. As a result, the Lego Group turned a $374 million loss in 2004 into a $281 million profit...
...group itself is only planning low-key celebrations of the patent anniversary: a special-edition of its 1950s-style Town Plan set with three gold bricks, and a worldwide building contest with a grand finale at Legoland Billund. And for most Google users - itself a website which keeps building and growing in size - the homepage spelling of the company name in Lego blocks Monday will come across as just another of the web giant's quirks. But for the millions who grew up on the brick - and the millions more still fitting them together - that lunchtime visit to the patent...
Jollibee, with more than 1,400 stores in the Philippines and 11 branches in California, makes McDonald's look like a funeral parlor. Its mascot is a jolly bee, and the restaurants are blindingly happy, all giant, shiny yellow blocks, as if they were designed by an architect from Legoland. Even if you gave Walt Disney all the ecstasy in the world, he would not have come up with this. America, according to Jollibee, is clearly a place of childlike optimism. Jollibee's two most popular items are called the Yumburger and the Chickenjoy. The Yumburger has a weird, plasticky...