Word: legoland
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...children increasingly prefer Xboxes to plastic blocks; sales in Japan and the U.S. have been unexpectedly sluggish; and the company suffers from overcapacity in a low-growth industry. Trying to refocus on its core business, the 72-year-old company is even considering selling such assets as the Legoland parks. CEO Kjeld Kirk Kristiansen, grandson of Lego's founder, has had enough. He is handing the reins to Knudstorp, 35, a business economics Ph.D. who has been with Lego for only three years. His charge: to restructure the company and guide it back to profitability. Let the games begin...
AMUSE YOURSELF This summer you can skip the long lines and outrageous prices at theme parks and design your own instead. The Legoland CD-ROM ($30, available in July) lets kids ages six and up build castles, waterways and monuments, then see how "visitors" like their design. If roller coasters are more your speed, Microprose's RollerCoaster Tycoon ($30, available now) lets you build fantasy rides, carousels and haunted houses. But don't forget the snack stands; hungry patrons can get grumpy...
Erik Mitchell, a huge Lego fan by his parents' admission, discovered that there are fringe benefits to having a father who loves Scandinavia; he was able to visit the Legoland theme park on a recent trip to Denmark...