Word: legos
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...Office of Mobile Design designmobile.com) a firm based in Venice, Calif., is preparing to market something she calls the Swellhouse. "It starts with a steel-framed module that's 13 ft. by 13 ft. and 26 ft. high," she says. "You're able to configure these modules like a Lego system to change the number of rooms or the amount of open space the client wants." Her hope right now is that the Swellhouse designs will build for about $200 per sq. ft. But as factory systems for mass-producing house parts improve, she expects costs to come down...
...real-life scene, can be customized with authentically reproduced big-league gear, including Bomex body kits and Eibach suspension springs. Under the hood, there's more tweaking: you can swap engines, add lights, and even give your car all-wheel drive. The appeal of XMODS lies somewhere between Lego blocks and car-racing fantasy camp. Not only is some assembly required, but to have real fun, lots of disassembly and reassembly is a must. And while it may be as easy to ram into a wall as any other radio-controlled toy, the vibe is a whole lot cooler...
...even with acquittal a star's luster can be tarnished. "The court of public opinion is a little more fickle than the court of law, and the same due process does not apply," says Kevin Adler, whose Relay Sports and Event Marketing firm represents companies like Nintendo and Lego in sports partnerships. "I hate to compare Kobe to O.J., but Simpson was acquitted in his criminal trial, and you don't see him getting a lot of deals these days...
Gatorade, Lego and Adidas, among others, have signed on as the NBA's global marketing partners, spreading the basketball gospel through clinics, festivals and tournaments. In October another marketing partner, Reebok, launched Philadelphia star Allen Iverson's sneaker, the $130 Answer 6, across much of Western Europe. It sold out in six weeks. International markets now account for 30% of Reebok's sales, up from 10% two years ago. Thanks in large part to the Yao-inspired basketball craze in China, Spalding's international sales grew 44% in 2002. And Sprite has joined with players like Nowitzki, Stojakovic and Parker...
...million in the U.S., the sequel is expected to make closer to $250 million - still an impressive number, and Potter will undoubtedly win the merchandising race. According to Jim Silver, co-publisher of Toy Wishes magazine, Potter toys are already selling briskly, and stores have even reported shortages of Lego's Chamber of Secrets tie-ins. While filming Philosopher's Stone, Columbus often had to step into the scene, just off camera, and coach his inexperienced young actors line by line, movement by movement. He would then painstakingly remove his own voice from the soundtrack. "I do a little...