Word: legos
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Denmark's Godtfred Kirk Christian sen, 47, is fond of remarking that even the best is none too good for children, and he should know what he is talking about: the worldwide success of his Lego toymaking business has all the ingredients of a modern-day Hans Chris tian Andersen fairy tale. An anomaly among internationally minded Danish executives, Christiansen speaks no for eign languages, bases his family-owned enterprise not in Copenhagen but in the remote Jutland village of Billund (pop. 1,300). Nonetheless, his up-from-nothing business has annual sales of more than $30 million...
Despite recessions in several countries, Lego's holiday sales on the Continent were running up to 20% ahead of last year's pace. What makes that perform ance all the more impressive is the fact that Lego thrives in the fad-ridden toy industry with just one main product line: construction kits consisting of interlocking, precision-molded plastic blocks that can be fashioned into almost any shape or mosaiclike pattern...
Cheese Merchant's Daughter. Christiansen business got its start in Billund during the early 1930s when his father, a carpenter unable to find work in the depressed village, began making wooden toys in his workshop. Naming his enterprise Lego, a contraction for the Danish leg godt (meaning play well), Ole Kirk Christiansen peddled his toys by bicycling about in the surrounding countryside. When Godtfred reached 14 he dropped out of the village school to join his father, after World War II helped swing Lego into the manufacture of plastic toy animals...
...blocks to fit the bill, and production began on them in 1952. Once the blocks caught on, children naturally needed more and more sets to expand their construction possibilities -and the business grew apace. By 1960 (the elder Christiansen died in 1958), the product was doing so well that Lego dropped its production of wooden toys...
...THOBURN LEGO Santiago Union Church Santiago de Chile