Word: lehner
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Dates: during 1960-1969
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...admen. Recently, TIME Correspondent Edgar Shook sat in on a brainstorming meeting at Chicago's North Advertising Inc. The patient: Flair, a new Paper Mate pen with a nylon tip. Among the doctors: North President Don Nathanson, Creative Director Alice Westbrook, Copy Chief Bob Natkin and Copywriters Steve Lehner and Ken Hutchison. The dialogue, somewhat condensed: Natkin: We have what I think must be the first graffiti advertising campaign, which we've been running in teen-age magazines. The reason I bring this up is that it could be translated into TV and could be very arresting...
Beyond Belief. At 51, Mrs. Hutchins is a widely respected maker of violas and occasional cellos and violins (she makes violins "only when there isn't enough wood left to make a viola"). When the Boston Symphony's Eugene Lehner wants a viola, he goes straight to Montclair (where Mrs. Hutchins sells them for $600 apiece); the Budapest String Quartet's Mischa Schneider has used one of her cellos. Says one satisfied Hutchins customer, David Mankovitz, who played with the Kroll Quartet: "Her viola creates a sensation wherever I play it. People want to know...
...those who regard electronic brains with a hostile eye came support from an unlikely source: Bernard Benson, 39, English-born president of California's Benson-Lehner Corp., manufacturers of data-processing equipment. As more and more personal information about Americans is fed into computer drums from social security forms, credit records and employment files, said Benson, only a "deliberate effort to guide technology in the direction of freedom" will save the U.S. from "a big-brother machine that is all-seeing, all-knowing, all-watching." Another Benson worry: the tendency to forget that a computer's judgment...