Word: lehner
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...admen. Recently, TIME Correspondent Edgar Shook sat in on a brainstorming meeting at Chicago's North Advertising Inc. The patient: Flair, a new Paper Mate pen with a nylon tip. Among the doctors: North President Don Nathanson, Creative Director Alice Westbrook, Copy Chief Bob Natkin and Copywriters Steve Lehner and Ken Hutchison. The dialogue, somewhat condensed: Natkin: We have what I think must be the first graffiti advertising campaign, which we've been running in teen-age magazines. The reason I bring this up is that it could be translated into TV and could be very arresting...
Beyond Belief. At 51, Mrs. Hutchins is a widely respected maker of violas and occasional cellos and violins (she makes violins "only when there isn't enough wood left to make a viola"). When the Boston Symphony's Eugene Lehner wants a viola, he goes straight to Montclair (where Mrs. Hutchins sells them for $600 apiece); the Budapest String Quartet's Mischa Schneider has used one of her cellos. Says one satisfied Hutchins customer, David Mankovitz, who played with the Kroll Quartet: "Her viola creates a sensation wherever I play it. People want to know...
...those who regard electronic brains with a hostile eye came support from an unlikely source: Bernard Benson, 39, English-born president of California's Benson-Lehner Corp., manufacturers of data-processing equipment. As more and more personal information about Americans is fed into computer drums from social security forms, credit records and employment files, said Benson, only a "deliberate effort to guide technology in the direction of freedom" will save the U.S. from "a big-brother machine that is all-seeing, all-knowing, all-watching." Another Benson worry: the tendency to forget that a computer's judgment...
...toughen their fighting fingers, contestants had long practiced such tricks as pulling a string of five coal carts up an incline, or tugging along a 4½-ton truck. Top challenger Willi Lehner, 36, a 230-lb. stonemason from Unterpeissen-berg, was fond of hanging suspended by his finger from the claw of a derrick. Dressed in their holiday leather knickers and green felt hats, the wrestlers wound their legs around steel stools (wooden chairs would snap like toothpicks), and at the umpire's command "Auf!" tried to pull their opponent's hand across a line drawn...
...finals, Lehner met 240-lb. Blasius Glatz of Garmisch. Both men had heavily bandaged middle fingers, but neither was feeling much pain after downing eight Mass (two-quart steins) of beer during the long afternoon. For 25 seconds they grunted on even terms. Then Lehner, his face contorted like a gargoyle's, inexorably forced Glatz's fist over the line, rose to declare: "I'm blessedly glad that I've won today." With that the big brass band oompahed into the Fingerhackln Hymn...