Word: leicas
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Dates: during 1980-1989
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...world opened for Kertesz in the later 1920s with the appearance of the Leica, the first popular 35-mm camera. During his early years in Paris, he was still shooting with a box camera into which a glass plate negative had to be inserted before every shot. The Leica, a lightweight instrument with film on a frame-advance roll, enabled photographers to catch slices of life on the wing. For Kertesz, it made possible subtle and serendipitous pictures like Meudon, a strangely arresting image in which a man is simply crossing the street in one direction while a train passes...
...large, Sears targets its products for Middle America. Nowhere on any Sears shelf are there to be found such items of acknowledged excellence, but high price, as Dunhill cigarette lighters, Rolex watches or Leica cameras. Sears does not try to lead the customer to new and esoteric, and sometimes useless, products. Says Joseph Batogowski, senior executive vice president of merchandising: "We are a mass merchant. We strive to carry not avant-garde goods, but the current state of mass America...