Word: leicas
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...world opened for Kertesz in the later 1920s with the appearance of the Leica, the first popular 35-mm camera. During his early years in Paris, he was still shooting with a box camera into which a glass plate negative had to be inserted before every shot. The Leica, a lightweight instrument with film on a frame-advance roll, enabled photographers to catch slices of life on the wing. For Kertesz, it made possible subtle and serendipitous pictures like Meudon, a strangely arresting image in which a man is simply crossing the street in one direction while a train passes...
...large, Sears targets its products for Middle America. Nowhere on any Sears shelf are there to be found such items of acknowledged excellence, but high price, as Dunhill cigarette lighters, Rolex watches or Leica cameras. Sears does not try to lead the customer to new and esoteric, and sometimes useless, products. Says Joseph Batogowski, senior executive vice president of merchandising: "We are a mass merchant. We strive to carry not avant-garde goods, but the current state of mass America...
...felt that the only control the photographer should have--the only way of imposing himself on his subject--was camera angle and distance, and that even these should be used with care. But even these he forsook when in brief intervals he took to the Chicago streets with a Leica or rode the subways with the lens of his camera peeking out between two buttons of his coat. In Chicago he took an almost fixed stance, photographing people on one street corner. On the subways he had no idea how he was framing his subjects. Even in his latest color...
While the 250,000 Japanese tourists in Europe this summer evoke mixed emotions, the invasion by Japanese merchants causes major concern. They have captured 28% of Italy's motorcycle market and 48% of its tape-recorder market. In West Germany, home of the Leica, half the cameras sold are Japanese. In the nine Common Market countries, the Japanese have cornered nearly three-quarters of the fast-growing sales of small electronic calculators. Sales of Japanese cars (368,000 units in Western Europe last year), steel, office machines and optical equipment are also rising considerably. Overall, Japanese exports to Western...
Down with Color. Simplicity and frugality are trademarks of Cartier-Bresson. He works with the same Leica for years before reluctantly replacing it, and seldom employs filters or anything other than the standard 50-mm. lens. He never uses artificial lighting, never crops a negative for emphasis or effect. Says LIFE Photographer Alfred Eisenstaedt, himself a master: "In the area of reportage, he is definitely without peer...