Word: leipold
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...terms of earning potential and making partner, which is generally an eight-year war of attrition among the group of lawyers who start working the same year. "This will definitely be a setback for the classes of 2009 and 2010, who are now on a collision course," says James Leipold, executive director of the Washington-based National Association for Law Placement. "They'll find themselves competing for jobs and money the rest of their careers...
...There's no question that all of these firms are trying to make the best of a bad situation," says James Leipold, executive director of the National Association for Law Placement, located in Washington...
Knowing he couldn't compete with the beer conglomerates, he began to tinker with an idea: invent a healthy soft drink using beer-brewing principles. Says Leipold, "One of the goals was to make a drink for children that didn't have any artificial additives and that followed the purity requirements traditionally used to make beer." That meant a product with natural ingredients only: malt, water, sugar, fruit essences. No corn syrup, nothing artificial. And he'd use the same fermentation process he used to make beer - the trick would be leaving out the alcohol...
...took Leipold eight years and all €1.5 million of the family's money to perfect the recipe. Leipold found a way to ferment a nonalcoholic drink by converting the sugar that normally becomes alcohol into nonalcoholic gluconic acid. And because the acid strengthened the taste of sugar, Leipold only needed a fraction of the sugar found in a normal soft drink. Then came the flavors - elderberry, lychee, orange-ginger and herb - plus a spritz of carbonation...
...chefs, serves the drink in all three of her pan-European restaurants. "It's a great idea. The timing was right," she says. In 2002-03, Bionade sold 2 million bottles. By 2006, it was available in Switzerland, Austria and the Benelux countries, and sold 70 million. Leipold, now 69, is relieved the company's faith in its product is paying off. "We were just too early," he says...