Word: leisurewear
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...Benetton Group has its ups and downs too. It still makes sweaters but it has also greatly expanded its product offerings to include a wide range of apparel as well as new brands such as fashion-forward Sisley and the leisurewear brand Playlife. Now in overall charge of the group, Alessandro has his hands full. The challenge today is to restore some of Benetton's luster and take the company global far more aggressively. Italy still accounts for 46% of sales - Europe overall accounts for 80% - at a time of sluggish economic growth and ferocious competition on its home turf...
...proving his point in Ashford, a thriving, small city some 35 miles south of London. In March, BAA McArthurGlen opened a mall there, and it is drawing 60,000 shoppers a week seeking everything from leisurewear to luggage at bargain rates. Ashford's downtown retailers were nervous at first, admits Jo James, manager of the local Chamber of Commerce. But so far, losses to traditional retailers have been "minimal, on the whole around 1%." Moreover, James explains, the mall draws mostly shoppers from outside the region who wouldn't normally shop in Ashford...
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