Word: lekach
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...isn’t possible to trace names unless these people hack into the system,” said David Lekach, who, along with Amit Shah, started the original contest—“MichiganMadness”—at the University of Michigan at Ann Arbor last spring. “The point of this whole thing is to be fun, and people should feel safe about what they’re saying. I don’t know why anybody would care who people voted...
...Lekach said he came up with the idea for the sports-styled beauty contest after last year’s March Madness basketball tournament...
...Lekach, a recent graduate of the University of Michigan Business School, along with Shah, a computer engineering graduate, turned the original idea into a small enterprise...
Currently, college brackets like MichiganMadness and CrimsonChaos are administered under one umbrella organization—The Madness Group. Lekach and Shah said they expect similar programs to surface at at least 64 schools by next spring...
...response has been overwhelmingly positive,” Lekach said. “We’re strongly considering sponsors and even tentative projects to make this into a reality TV series...