Word: lemann
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...decades after World War II, the College Board struggled to build the reputation of the SAT, which was first used experimentally in 1926. The board desperately wanted the University of California, then the biggest university in the nation, to fully adopt the test. In 1962, as Nicholas Lemann says in his brilliant history, The Big Test, an SAT honcho wrote to his colleagues of the dire consequences if U.C. decided to end its then limited use of the test: "If they drop the SAT, we will lose a great deal more than the revenue; we will suffer a damaging blow...
...Lemann argued the influence of the press in politics is relatively low. Compared to the 1960s, when a media mogul could make a president, "the political press feels like we don't matter...Nobody is listening to us anymore," he said...
...Lemann sympathized with the television journalists who follow around Texas Gov. George W. Bush and Vice President Al Gore '69, but rarely see their stories make...
...major impact that the press has had in this election, Lemann believes, is making Bush a viable candidate by highlighting his fundraising success...
...Lemann said that journalists invited to speak with Bush come back saying, "He's not as dumb as I thought he would...