Word: lemongello
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Before the third campaign began, Doug Ault was cut. Solid catcher Alan Ashby was traded to Houston for pitcher Mark Lemongello. Soon, the squad's lone Canadian, switch-hitting infielder Dave McKay of British Columbia, was demoted. On Opening Day, 1979, about 23,000 people turned out in freezing rain. The Jays dumped the Kansas City Royals...
Much-heralded pitcher Mark Lemongello hurled more chairs than strikes last year, and wound up the season with a petulant...
They worked: Lemongello fans were born. One Brooklyn girl started staying up until 4:30 a.m. just to see his one-minute ad on TV. Another kissed the tube whenever he appeared. He booked a concert at Manhattan's Lincoln Center, and it sold out. Westbury asked him back for a one-week gig for $100,000. Love 76 has sold 43,000 copies, through mail orders drawn by the TV spots. Lemongello was becoming a household word of sorts-at least in New York, New Jersey and Connecticut. But, as he ruefully admitted, "if you mentioned my name...
Chance to Buy. So last month Lemongello took his pitch to Los Angeles and Las Vegas with a $210,000 TV-commercial campaign. If that did not bring the record companies to their knees, promised Lemongello's banker friend, it would be on to Chicago and Texas and Florida: "We'll take him to eight or twelve cities, if necessary, to give people a chance to buy our product...
Last week Private Stock, a scrambling, young recording company that handles Frankie Valli, José Feliciano and the Troggs, signed on Lemongello. His backers in Long Island-not to mention viewers in Chicago, Texas and Florida-can relax for a while...