Word: lemons
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Dates: during 1970-1979
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...financing charges that can account for about half the costs of running a Western vessel. Beyond that, the Soviet merchant marine does not have to show a profit; the state can absorb losses until Western lines cut service, or even abandon unprofitable routes. If that happens, warns A.E. Lemon, director of the British & Commonwealth Shipping Co., "the Russians will be able to raise rates to whatever level they wish...
Below these top-ranking few, some small agencies have folded up, and some bigger ones are changing their approach because they have lost their fame as "hot" shops. Doyle Dane Bernbach, which produced the memorable "Lemon" ads for Volkswagen and the "We try harder" slogan for Avis, now stresses its media-buying and consumer-research capabilities, as well as creativity, to clients. Says President William Bernbach: "Our job is to kill the cleverness that makes us shine instead of the product...
...most remarkable still-lifes ever painted. Each form-the ribbed curves of the cardoon stalks, the fleshy convolutions of the hanging cabbage, the ragged lace of the lettuce-is rendered with breathtaking economy. The picture is a lesson in ideal vegetarian geometry, with the slice of lemon and the slender cones of carrots occupying space like Renaissance mathematical models. At the same time, the darkness (coupled with the close focus) gives the objects a painful density. The hanging lemon seems ready to explode. One will see few still-lifes like this until the 20th century, when another Spaniard-Picasso-would...
What Is "Full"? The act, a kind of anti-lemon aid sponsored by Democratic Senators Warren G. Magnuson of Washington and Frank E. Moss of Utah, took effect last July. It is aimed at clearing up misunderstandings about manufacturers' guarantees. These misunderstandings arise from such common practices as exempting certain parts of the product from the warranty or requiring the buyer to pay for shipping a defective item to and from the factory for servicing. The act requires that any manufacturer offering a "full" warranty must agree to correct or replace a defective product free within a "reasonable" time...
...ever to pass into law a prohibition, like a bill be fore a House committee, sponsored by Massachusetts' Robert F. Drinan, that would forbid smoking in most waiting and boarding areas, and restrict it in military bases and federal buildings. As the Spokane Chronicle's John J. Lemon said of a similar ordi nance that had been proposed in Washington State, "The next victims of such rule making may be whistlers, gum chewers, bone crackers, dandruff scratchers, lint pickers and popcorn eat ers." Not to mention tooth pickers, gar lic eaters, liquor imbibers, belchers, non-bathers and puffers...