Word: lemons
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...preferences in everything. An Israeli neurophysiologist, Jacob Steiner, found that a baby as young as twelve hours old, which has never tasted even its mother's milk, will gurgle with satisfaction when a drop of sugar-water is placed on its tongue and grimace at a drop of lemon juice. More
...manufacturers to bathroom-fixture makers, receive each year the color forecast cards. Membership annually: $320. According to the current women's apparel color selectors, all of them from fashion and textile firms, stores will be stocked 18 to 24 months from now with clothing in mint green, lemon yellow, orange-red and many shades of blue. Says Art Historian Margaret Walch, associate director of CAUS: "The palette is bright, pretty, feminine...
M.I.T. Economist Lester Thurow argues that most of the industrial-policy schemes under discussion would amount to a prop-up-the-losers approach that he calls "lemon socialism." As an alternative, Thurow suggests that the U.S. emulate to some degree...
...marketing potential of decaffeinated soft drinks, Philip Morris (1982 sales: $11.7 billion) turned caffeine-free soda into a national craze. After acquiring Seven-Up Co. in 1978, the tobacco and beer firm initially had little luck. Ad campaigns proclaiming that "America is turning 7Up!" could not keep the lemon-lime drink from falling behind Dr Pepper in market share. But last year Philip Morris seized on rising public fears about caffeine and proclaimed that 7Up "Never had it. Never will." The company also launched Like, the second decaffeinated cola after Royal Crown. Recalls Seven-Up Vice President Guy Smith: "Since...
...Seven-Up campaign pushed the lemon-lime drink ahead of Dr Pepper and stunned Coke and Pepsi, which insist there is nothing wrong with normal levels of caffeine. Last July, however, Pepsi introduced decaffeinated versions of regular Pepsi and Diet Pepsi, and both have done well. "They have gone far beyond our wildest expectations," says Rick Sharp, marketing manager of Pepsi-Cola Bottling in Los Angeles. Pepsi now has 50% of the decaffeinated cola market, which reached about $200 million last year...