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...forgotten amid America's sudden love affair with the shuttle were its $9.9 billion price tag (at a 30% cost overrun), all those loose tiles, the exploding engines, even the last-minute computer failure, to say nothing of the inevitable jokes about America's "space lemon" and "flying brickyard." Could past scorn actually have increased the passion of this new embrace? The shuttle had become a kind of technological Rocky, the bum who perseveres to the end, the underdog who finally wins. Columbia's success, explained Milwaukee Sociologist Wayne Youngquist, "ties in with so many...

Author: /time Magazine | Title: Touchdown, Columbia! | 4/27/1981 | See Source »

...speculative house in suburban Chicago's posh Plum Valley: a luxury 2,400-sq.-ft. brick home guaranteed, he thought, to have the buyers lining up. Wrong. By the time it was built in August 1979, soaring mortgage rates and a souring real estate market had made a lemon of Austgen's plum. The house, appraised by realtors at $147,000, sat unsold for more than 18 months. Then Austgen had a sporting proposition: Why not let others take a chance on the house? He talked the South Holland Jaycees into raffling it off for $100 a ticket...

Author: /time Magazine | Title: Americana: Poles Apart | 4/27/1981 | See Source »

...themselves of the soot and the smells of their city. In the film's opening shot, Sarandon goes through a ritual of purification that appears like a refrain through the movie: to remove the fish-smell from her body after her workday as an oyster-bar waitress, she squeezes lemon-halves over her arms, shoulders, chest and breasts. Dingily unerotic, bathed in orange light, the sequence seems more satanic than baptismal. It distills the almost misanthropic repulsion towards this city that guides Malle's direction: nothing can really wash the smell away...

Author: By Scott A. Rosenberg, | Title: City of Blight | 4/16/1981 | See Source »

Philip Morris does a lot of things well. It sells beer--Miller and Lite are numbers two and three in American sales. It sells Seven-Up, which tops every other lemon-lime soft drink on the planet. It sells thousands of homes a year in Mission Viejo, Calif..and the suburbs of Denver. But most of all. Philip Morris sells cigarettes--Marlboro, Merit, Virginia Slims. Benson and Hedges. Parliament, Alpine, Saratoga 120s and others. Machines in the Richmond facility put tobacco into paper tubes, hand the cigarettes, cut them, insert filters, box them, put the boxes into the cartons...

Author: By William E. Mckibben, | Title: Come to Where the Flavor Is... | 4/16/1981 | See Source »

...auspicious voyage. No American has been in space since 1975. More important, a successful flight will be vindication for U.S. technology. Two and a half years behind schedule, troubled by seemingly endless snafus and cost overruns that brought the total bill to $9.9 billion, "America's space lemon" finally has a chance to silence scoffers. Just as the 15th century caravels of Christopher Columbus -the shuttle's distant namesake-pointed the way to the New World, so Columbia will open the door to the practical day-to-day use of space...

Author: /time Magazine | Title: Science: On The Pad, Ready and Counting | 4/13/1981 | See Source »

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