Word: lemons
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...product in 150 years: the Angostura Bloody Merry-Maker. Unlike the other Bloody Mary mixes that have long been available, Angostura's version is all additives, leaving the bartender to provide his own tomato juice and vodka. The idea behind the bottled blend of Worcestershire sauce, natural lemon flavor, bitters and spices is to let drinkers mix their Bloody Marys to taste. Each eight-fluid-ounce bottle ($1.60) can be used for up to 50 drinks -fewer, of course, if some like...
...Frank Lemon Fairfield, Calif...
Peter who? Lemongello, 29, is a bland-voiced but relentlessly enterprising tenor from Islip, Long Island. For years he struggled to build a career-through such gimmicks as sending out little boxes of lemon Jell-O to deejays and record-company executives to remind them, should the occasion arise, how to pronounce his name. Now Lemongello and some home-town backers have forcefully raised the momentous question: Can an independent singer hit the big time by marketing himself like so much, well, JellO...
...financing charges that can account for about half the costs of running a Western vessel. Beyond that, the Soviet merchant marine does not have to show a profit; the state can absorb losses until Western lines cut service, or even abandon unprofitable routes. If that happens, warns A.E. Lemon, director of the British & Commonwealth Shipping Co., "the Russians will be able to raise rates to whatever level they wish...
Below these top-ranking few, some small agencies have folded up, and some bigger ones are changing their approach because they have lost their fame as "hot" shops. Doyle Dane Bernbach, which produced the memorable "Lemon" ads for Volkswagen and the "We try harder" slogan for Avis, now stresses its media-buying and consumer-research capabilities, as well as creativity, to clients. Says President William Bernbach: "Our job is to kill the cleverness that makes us shine instead of the product...