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Under President Gustave Leven, 48, Perrier plans further diversification. It already bottles Pschitt orange and lemon soda and plans to market another soft drink in February. Now France's biggest advertiser, Perrier draws attention with a winsome and unclothed blonde who is a cross between Brigitte Bardot and the White Rock Girl. The company exports about 25% of its Perrier production to, among other countries, the U.S., which used to drink 6,000,000 bottles a year during Prohibition. U.S. demand for Perrier fell with repeal and the return of other liquids to choose from, but is now climbing...

Author: /time Magazine | Title: France: Business Is Bubbling | 1/3/1964 | See Source »

Labyrinthine Ways. In occasional issues, the paper's front page displays nothing but local news, some of it under such gamy headlines as "BALDY" PICKS A LEMON IN THE GARDEN OF LOVE (a divorce suit). An inordinate amount of space is devoted to letters to the editor -every one that comes in to the paper is printed in full...

Author: /time Magazine | Title: Newspapers: In His Own Backyard | 10/18/1963 | See Source »

...pulled ahead in some areas. Woodruff, whose position as chairman of the finance committee is buttressed by the fact that he owns Coke stock worth $30 million, was finally persuaded that the corporate horizon should be extended. Coke added larger bottles and cans, rapidly took on such sidelines as lemon-lime Sprite, twelve Fanta soft-drink flavors, Minute Maid juices and, this year, low-calorie...

Author: /time Magazine | Title: Marketing & Selling: Pepsi v. Coke | 10/18/1963 | See Source »

Valachi seemed to enjoy it thoroughly. Bronzed from a District of Columbia jail sun lamp and sucking a juice-filled plastic lemon to soothe his sore throat, he mumbled a litany of remembered violence on the sidewalks of New York in the '30s. He described the bloody revolution among rival Neapolitan and Sicilian Cosa Nostra families in the New York-New Jersey area that took 60-odd lives with stiletto and chopper, involved intricate double and triple crosses and led to the ascendancy of Vito Genovese as the Mafia's "boss of bosses...

Author: /time Magazine | Title: Investigations: The Smell of It | 10/11/1963 | See Source »

Died. Sir Frederic Collins Hooper, 71, managing director since 1948 of Britain's Schweppes Ltd. (quinine water, Bitter Lemon), a bubbly Londoner who left a successful chain store busi ness to put some fizz in the 169-year-old mixer maker, quintupled Schweppes's output and profit with snob appeal advertising featuring Commander Whitehead among the Yanks and veddy British "Schweppigrams" at home;* of a probable heart attack; in London...

Author: /time Magazine | Title: Milestones: Oct. 11, 1963 | 10/11/1963 | See Source »

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