Word: lemons
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Adenauer was "a lemon on a flagpole," Gandhi "a pyramid of homespun cloth topped with a dried prune," George Bernard Shaw "the devil's Santa Claus," John D. Rockefeller "the mummy of Rameses II." Churchill had a face "put together like early rose potatoes"; Franklin D. Roosevelt was "a fox grafted onto a lion" who "used his jaw as men use hands and elephants use trunks." If the descriptions sound like notes for a cartoon to be drawn later, there is good reason. The words belong to Emery Kelen, a Hungarian-born caricaturist who has spent most...
...remotest friend's place and ask for floor space," she says. "A cupboard. Anything. God, it was awful, moving around with my little mat." She worked at odd, wearying places in the summer, such as a Schweppes factory ("Ugh"), where she grew to hate the taste of bitter lemon. Then BBC-TV picked her up for a science fiction serial called A Is for Andromeda. Movies have weaned her away from television. Her first two were unnoteworthy, but now, with Billy Liar, which last week seemed most likely to win the top award at the current Venice Film Festival...
...Methods. Ludwig's holdings usually mate in some way. His refinery in Panama-co-owned with Continental Oil, and probably the biggest investment there since the canal-processes oil from the tankers of his National Bulk Carriers and other Ludwig lines. Recently Ludwig planted 1,000,000 orange, lemon and lime trees in Panama; now he is carving out a port near the plantation, intends to freeze and can the juice right on board one of his ships. All these interests have naturally steered him into real estate, and he has property holdings from mid-Manhattan to Bermuda, where...
...markets 40 product groups, from Rose's Lime Juice, lemon barley squash and phosferine tonic wine to jelly, jams, canned foods and Christmas pudding. But tonic is the mainstay, and Sir Frederick Hooper, a onetime botany student who became the firm's managing director in 1948, has combined shrewd marketing and sophisticated advertising to make it a mass seller in more than 70 nations. Bitter Lemon, which already outsells tonic in Britain-Schweppes people like to say that it has schweppt the island-is a concoction containing ground lemons, quinine and secret essence; Schweppes hopes that it will...
...Schweppes is pleased by the American publicity success of bearded Commander Whitehead, who actually spends most of his time as the busy head of Schweppes (U.S.A.), but it carefully varies its approach in other countries. It concentrates on cool sophisticated elegance for France, where tonic with a twist of lemon has won wide popularity as an aperitif. It emphasizes straight quality in Spain, where the haughty wealthy are sure of their status in a stratified class system and would resent any implication that one could raise his social standing by drinking tonic...