Word: lemons
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SCHWEPPES, which about tripled its tonic sales in the U.S. last year through a bottling arrangement with Pepsi-Cola (TIME, Feb. 16, 1953), will put its ginger ale on the market next month. Schweppes is already test-marketing its sparkling water, may bring out a lemon soda next...
...company turning out 44,600 cases of pop a day from plants in Compton, Peoria, Ill. and Sheridan, Wyo. To meet the demand, the Rogerses are still expanding, with franchised plants planned for Hutchinson, Kans., Florida (near Tampa), Minneapolis, Dallas and Philadelphia, and two new flavors, cola and lemon-lime, coming out this summer...
...Canada Dry is test-marketing canned Spur cola in the Phila- delphia area. In Rochester and Syracuse, N.Y., Pabst Brewing Co.'s soft-drink division launched a singing commercial campaign for "Tasty Tap-a-Cola in-the flat-top can." White Rock Corp. is selling canned root beer, lemon-lime and black-cherry pop in Los Angeles. In Chicago, Dad's Root Beer is gearing up for cans...
Cleveland Lemon) 2, Baltimore...
...Irish," comes in two sizes: a handy half-liter flask and a large economy-size flagon. Price: 24.7 rubles ($6.17) a pint.* Says the leaflet which accompanies each bottle: "You can drink it straight, from vodka or cognac glasses, mixed with soda water, or with a sliver of lemon and powdered sugar added to taste...