Word: lende
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Gone to Press. Detroit has developed dozens of other ways to get potential customers to test-drive its products. The auto companies encourage local dealers (often with a $400 rebate) to lend new cars to high school driver-training programs, hoping to win the allegiance of teenagers, also push sales to company car fleets. Lincoln-Mercury executives tour the U.S. to talk about autos to such groups as Rotary Clubs and women's garden clubs, sometimes offer their audiences free use of new Mercurys for a week...
...upper-classmen, Rich Geisel and Pete Taylor, lend some experience to this bunch, though neither has proved himself in days gone by to be in the Dave Allen-Walt Hewlett class...
...bankers are in a bind. They pay 4% or more for deposits, but lend money out to prime borrowers at 41%-a spread that hardly pays their handling costs. They are afraid to raise their own prime rate (on which all other lending rates are based) because three banks that tried to do so last year were forced to retreat after President Johnson publicly criticized them. Last week Arthur Okun, a member of the Council of Economic Advisers, pointedly warned against such increases. Treasury Secretary Henry Fowler told the A.B.A. meeting in Chicago that steady interest rates are "an important...
...foes. Criticism will also be tempered by French businessmen's acute awareness that they operate in a controlled economy in which the government has enormous power of the purse. As if to emphasize the point, Giscard also said that the government will raise $200 million that it will lend to "selected" industries...
...estimated 40 Ed school students last night volunteered to lend a hand in the Boston School Committee campaign battles of Melvin King and Arthur Gartland...